Visual culture is the aspect of culture expressed in visual images.
The visual metaphor is a pictorial analogy. It illustrates a comparison between what is in the visual, including its connotations and denotations with another thing and its meanings figuratively. For some visual metaphors, the link between the images and what they are being compared to is the physical similarity while for others it is the conceptual similarity. There are similar interpretations of the visual metaphors but each person can comprehend them a bit differently.
Aesthetics, or esthetic, is a branch of philosophy that deals with the nature of beauty and taste, as well as the philosophy of art (its own area of philosophy that comes out of aesthetics). It examines aesthetic values often expressed through judgments of taste.
Colour in the film： An element of art is made up of three properties: hue, value, and intensity.
- Hue: name of color
- Value: hue’s lightness and darkness (a color’s value changes when white or black is added)
- Intensity: quality of brightness and purity (high intensity= color is strong and bright; low intensity= color is faint and dull)
Rhythm： A principle of design that indicates movement, created by the careful placement of repeated elements in a work of art to cause a visual tempo or beat.
ELEMENTS OF ART: The visual components of color, form, line, shape, space, texture, and value.
Line An element of art defined by a point moving in space. Line may be two-or three-dimensional, descriptive, implied, or abstract.
Shape An element of art that is two-dimensional, flat, or limited to height and width.
Form An element of art that is three-dimensional and encloses volume; includes height, width AND depth (as in a cube, a sphere, a pyramid, or a cylinder). Form may also be free flowing.
Value The lightness or darkness of tones or colors. White is the lightest value; black is the darkest. The value halfway between these extremes is called middle gray.
Space An element of art by which positive and negative areas are defined or a sense of depth achieved in a work of art .
Color An element of art made up of three properties: hue, value, and intensity.
- • Hue: name of color
- • Value: hue’s lightness and darkness (a color’s value changes when white or black is added)
- • Intensity: quality of brightness and purity (high intensity= color is strong and bright; low intensity= color is faint and dull)
Texture An element of art that refers to the way things feel, or look as if they might feel if touched.
PRINCIPLES OF ART: Balance, emphasis, movement, proportion, rhythm, unity, and variety; the means an artist uses to organize elements within a work of art.
Rhythm A principle of design that indicates movement, created by the careful placement of repeated elements in a work of art to cause a visual tempo or beat.
Balance A way of combining elements to add a feeling of equilibrium or stability to a work of art. Major types are symmetrical and asymmetrical.
Emphasis (contrast) A way of combining elements to stress the differences between those elements.
Proportion A principle of design that refers to the relationship of certain elements to the whole and to each other.
Gradation A way of combining elements by using a series of gradual changes in those elements. (large shapes to small shapes, dark hue to light hue, etc)
Harmony A way of combining similar elements in an artwork to accent their similarities (achieved through use of repetitions and subtle gradual changes)
Variety A principle of design concerned with diversity or contrast. Variety is achieved by using different shapes, sizes, and/or colors in a work of art.
Movement A principle of design used to create the look and feeling of action and to guide the viewer’s eye throughout the work of art.